Appleton Businesses Provide Non-Alcoholic Choices for 'Dry January'

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The Rise of Dry January in Appleton

In the heart of Fox Valley, Appleton has long been known as one of the drunkest cities in America. However, a growing trend is changing the landscape: more young Americans are choosing to abstain from alcohol, with many participating in "Dry January," a month-long commitment to avoid drinking. This shift is not only evident in personal choices but also in the broader community's acceptance of non-alcoholic options.

Eric Riggers, who now lives a sober life, recently visited McFleshman’s Bar in Appleton and opted for a non-alcoholic beer. “I have done ‘Dry January’ myself,” he said, highlighting the positive impact of such initiatives on both individuals and communities. Riggers believes that when people choose to drink less, it fosters a more inclusive environment where everyone can enjoy social interactions without the pressure of alcohol.

McFleshman’s Bar is just one of many establishments in Appleton that have started offering non-alcoholic (NA) and mocktail options. These choices are becoming increasingly popular, especially during January. Danielle Kramer, the office manager at McFleshman’s, noted that NA sales typically rise during this time. “Regular alcohol sales across the state have a tendency to drop in January these days,” she explained. “It's really been a bigger push as people become more health-conscious and are trying to do better things for their bodies, which in turn benefits their minds.”

Embracing the Trend

In Fox Crossing, Xe54 has taken the concept of Dry January a step further by introducing a specific mocktail designed for those looking to cut back on alcohol. Bartender Caelyn Schulz shared her perspective, stating, “There are a lot of people that choose to not drink but still want to go out and be social.” She emphasized the importance of creating an environment where individuals can enjoy themselves without the need for alcohol.

The health benefits of alcohol abstinence are well-documented. Lindsay Fencl, a registered dietitian in the Green Bay area, pointed out that eliminating alcohol for 30 days can lead to significant improvements in sleep quality. “They would also generally have more focus and motivation throughout the day,” she added. This shift towards healthier habits is not just a temporary trend but a growing movement that reflects a broader societal change.

Non-Alcoholic Options in Everyday Life

The availability of non-alcoholic beverages is no longer limited to bars and restaurants. Even local stores are adapting to meet the demand. The Free Market, an organic food store in Appleton, offers a wide selection of NA options. Co-owner Kevin Hamm shared his insights, stating, “I do know year-round it's really a growing category for us.” He highlighted the appeal of these products, noting that they provide a refreshing alternative that tastes like beer but contains no alcohol.

Riggers echoed this sentiment, emphasizing the importance of having non-alcoholic options available in social settings. “I think it's just fantastic. Have a non-alcoholic option when they're out just like us, having fun in the afternoon. And we really don't need alcohol.”

A New Era of Socializing

As more people embrace the idea of Dry January and other forms of alcohol abstinence, the social dynamics of communities like Appleton are evolving. Establishments are responding by offering a wider range of non-alcoholic choices, making it easier for individuals to participate in social activities without the need for alcohol. This shift not only promotes healthier lifestyles but also fosters a sense of inclusivity and support among community members.

With the continued growth of the non-alcoholic beverage market, it's clear that the future of socializing is changing. Whether through mocktails, non-alcoholic beers, or simply opting for a soda, more people are finding ways to enjoy themselves without relying on alcohol. This trend is not just a passing fad but a reflection of a broader cultural shift towards wellness and mindful living.